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If you have sensitive skin, the best La Roche-Posay products may already be in your skin-care routine. The French pharmacy favorite is practically synonymous with caring for easily irritated complexions, earning praise from dermatologists, Allure editors, and our Best of Beauty Awards judges alike. Its appeal? Effective formulas that don’t put reactive skin through the wringer, at prices that won’t make you feel guilty about loading up your cart.

One mainstay ingredient is the brand's signature thermal spring water, sourced from the French town of La Roche-Posay. Naturally rich in selenium, an antioxidant mineral, it helps soothe stressed-out skin and is one reason the brand has become a go-to for sensitive complexions. But the brand is continuing to innovate, with a development that even longtime fans can get excited about—namely, the brand’s latest Anthelios sunscreen, which now features bemotrizinol (BEMT), the first new UV filter the FDA has approved in over 25 years. From gentle cleansers to barrier-friendly moisturizers, these are the La Roche-Posay products we keep coming back to.

Our Top La Roche-Posay Products

• Future Looks Bright: Anthelios UVDefense SPF 50 Sunscreen with BEMT, $40
• Milky Way: Toleriane Moisturizing Milky Cleanser, $20
• Bounce Back: Hyalu B5 Suractivated Face Cream, $40
• Bright Idea: Mela B3 Dark Spot Corrector Serum, $45
• Body Guard: Lipikar AP+Max Triple Repair Moisturizing Cream, $22

Future Looks Bright: Anthelios UVDefense SPF 50 Sunscreen with BEMT

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La Roche-Posay

Anthelios UVDefense Sunscreen SPF 50

$40

Amazon

$40

La Roche-Posay

Allure commerce editor Sarah Han applying the La Roche-Posay Anthelios UVDefense SPF 50 Sunscreen with BEMT

Sarah Han

Why it's worth it: Did you hear there’s a new FDA-approved sunscreen filter on the block? Meet bemotrizinol (BEMT), the first UV filter to get the green light in the US in over two decades—and the star of La Roche-Posay’s new Anthelios UVDefense SPF 50 Sunscreen. While BEMT has been used in European and other international sunscreens for years, American formulas have had to make do without it…until now. Unlike some older chemical filters that primarily protect against either UVA or UVB rays, BEMT tackles both, including the longer UVA wavelengths that contribute to premature skin aging. It's also photostable, meaning it doesn't readily break down in sunlight—and therefore helps you maintain protection while you're outdoors.

Why is BEMT such a big deal? BEMT gives formulators more flexibility to create sunscreens with high levels of protection without relying on such heavy concentrations of UV filters, as Kelly Dobos, a cosmetic chemist based in Cincinnati, previously told Allure. Translation: It’s easier for them to create lightweight, less greasy formulas—even more so than the chemical sunscreens you might be used to—that you'll actually want to wear every day. And La Roche-Posay isn't stopping at sun protection. Anthelios UVDefense SPF 50 also features the brand's Cell-Ox Shield Technology, which combines BEMT with an antioxidant blend of lychee extract, alteromonas ferment, senna alata leaf extract, and vitamin E to help defend against free radicals generated by UV exposure and pollution. According to the brand, the formula fends off up to 80% of the skin-damaging molecules triggered by UVA rays, with antioxidant benefits that last up to 16 hours. And as for how it feels? Think lightweight, hydrating, and practically invisible on your skin.

Tester feedback from commerce editor Sarah Han

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"La Roche-Posay does it again. I love sunscreens that are on the more fluid side—think serum-like textures—and the Anthelios UVDefense SPF 50 Sunscreen with BEMT clearly falls under that umbrella! Like everyone in the beauty world, I'm ecstatic about a new UV filter, but I'm also hoping *taps watch* that the next approval doesn't take another 36 years. (We need to keep up with our global counterparts who are light-years ahead!!) Anyway, back to this formula. It's so lightweight and elegant that it practically disappears on contact, especially when you're applying two finger lengths' worth (the standard guideline). I was a little extra for this particular demo and used three fingers, so it did take a beat longer to fully rub in. Either way, the formula feels like nothing on the skin—and outside of the depths of winter—my combo skin and I don't need a standalone moisturizer because this doubles as both! The finish is definitely not as glowy as the UVAir serum, but these days, I kind of prefer a more ‘natural’ and ‘balanced’ look." —Sarah Han, commerce editor

More to know

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• Type: chemical
• Key ingredients: 2% BEMT, 3% avobenzone, 5% octisalate, 6% octocrylene, 11% homosalate, Cell-Ox Shield technology (litchi extract, alteromonas, cassia senna alata, and vitamin E), glycerin, butylene glycol, dimethicone
• Tinted: no
• Water-resistant: no
• Fragrance-free: yes

Milky Way: Toleriane Moisturizing Milky Cleanser

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La Roche-Posay

Toleriane Moisturizing Milky Cleanser

$20

Amazon

$20

La Roche-Posay

Han applying the La Roche-Posay Toleriane Moisturizing Milky Cleanser

Sarah Han

Why it's worth it: La Roche-Posay’s Toleriane Moisturizing Milky Cleanser is proof that sometimes less really is more. With just nine ingredients, the 2026 Allure Best of Beauty Award winner washes away makeup and daily buildup without compromising your skin’s moisture barrier. Glycerin helps skin hold onto hydration, while ethylhexyl palmitate, a featherlight emollient, gives the formula its milky slip. The fragrance-free cleanser also contains the brand’s signature thermal spring water to soothe sensitive skin, leaving your face feeling soft and comfortable. Our tester likes using it as the second step in her double-cleansing routine, after an oil-based cleanser has done the heavy lifting of removing makeup and sunscreen.

Tester feedback from Han

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“La Roche-Posay is one of the few skin-care brands I recommend to just about anyone, especially those with sensitive and/or dry skin. While I don't fall into either category (I have combo skin), I like to keep my cleansers simple and non-stripping. This Toleriane Moisturizing Milky Cleanser does exactly that—and respects my barrier—thanks to a very minimal ingredient list featuring thermal spring water and glycerin. It always leaves my skin feeling baby-soft, which is important since it's the second step of my double-cleansing routine. The giant bottle size is a huge plus, too—more than enough to last me and my boyfriend many months, but even more convenient for families with kiddos.” —Sarah Han, commerce editor

More to know

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• Key ingredients: glycerin, ethylhexyl palmitate, La Roche-Posay thermal spring water
• Fragrance-free: yes

Bounce Back: Hyalu B5 Suractivated Face Cream

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La Roche-Posay

Hyalu B5 Suractivated Face Cream

$40 $28 (30% off)

Amazon

$40

La Roche-Posay

Allure editorial assistant Jennet Jusu applying the La Roche-Posay Hyalu B5 Suractivated Face Cream

Jennet Jusu

Why it’s worth it: What do GLP-1 medications have to do with your moisturizer? More than you might think. “People who are on GLP-1s have new fine lines and wrinkles, brown spots, textural changes and roughness, and just have lost that glow,” says Ava Shamban, MD, a board-certified dermatologist in Los Angeles, previously told Allure. (It's unclear what's exactly driving these changes, although there's emerging evidence that GLP-1s decrease both collagen and moisture levels in skin.) To address that, La Roche-Posay actually specifically tested its Hyalu B5 Suractivated Serum and Face Cream together on people taking GLP-1s, who reported that their skin looked smoother, firmer, and more radiant. The cream packs three forms of hyaluronic acid, which attract and hold onto water, to give dehydrated skin a plumper, smoother appearance, while vitamin B5 (panthenol) and ectoin help reinforce the moisture barrier and soothe dryness. The brand also adds its signature thermal spring water for antioxidant benefits, plus adenosine to help soften the appearance of fine lines. And you certainly don’t need to be taking a GLP-1 to appreciate it—the rich, nourishing formula is a welcome pick-me-up for skin that’s lost a little of its bounce.

Tester feedback from editorial assistant Jennet Jusu

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“My skin is super dry, and I prefer oils over creams. However, La Roche-Posay nailed it with this cream. It doesn't have a strong scent, and the texture is very smooth when I apply it. I've been using it consistently for about a month now, and I'm seeing the long-term benefits. My skin doesn't look, well, thirsty. I used to have dry spots, but now my skin feels much more supple and soft. I use it in the morning and at night.” —Jennet Jusu, editorial assistant

More to know

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• Key ingredients: hyaluronic acid, vitamin B5 (panthenol), ectoin, glycerin, adenosine, La Roche-Posay thermal spring water
• Fragrance-free: no

Body Guard: Lipikar AP+MAX Triple Repair Moisturizing Cream

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La Roche-Posay

Lipikar AP+Max Triple Repair Moisturizing Cream

$23 $21 (9% off)

Amazon

$23

La Roche-Posay

Allure editor in chief Jessica Cruel applying the La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Cream

Jessica Cruel

Why it’s worth it: When Allure’s editor in chief goes too long without using La Roche-Posay’s Lipikar AP+Max Triple Repair Moisturizing Cream, her skin practically demands it—by getting dry and itchy. And she’s not the only fan. “This is my favorite body moisturizer,” says Gloria Lin, MD, a board-certified dermatologist based in New York City. She recommends its blend of ceramides, shea butter, and glycerin for keeping dry, eczema-prone skin hydrated. For those who struggle with persistent itchiness, the latest version of the brand’s longtime favorite introduces proprietary Neurobioma technology to prevent the urge to scratch by targeting the interaction between the skin’s microbiome and the nerve signals involved in itching.

Despite its thick, balm-like texture, “it absorbs so well that you can get dressed immediately—it leaves no residue,” says Debra Jaliman, MD, a board-certified dermatologist based in New York City. And it’s not just for your body, either: “Many of my prescription retinoid patients use this on their face and body during their acne treatment course to combat the dryness that can occur with their medication,” says Dr. Lin. She adds that it won’t clog pores, and it’s gentle enough for kids, too.

Tester feedback from editor in chief Jessica Cruel

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“I am particular about body lotion. Just like Goldilocks: too thick and it's greasy, too thin and it's useless. This La Roche-Posay formula is just right. I find that it is moisturizing enough to quench my dry elbows and knees. Yet, it doesn't leave me feeling like I am going to slip and slide all over every surface I touch. There is no scent, so it's good for sensitive skin types. When I don't use it for a while, I can feel my dry, itchy skin begging for moisture. It's screaming ‘Lipikar, please!’” —Jessica Cruel, editor in chief

More to know

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• Key ingredients: shea butter, glycerin, niacinamide, ceramides, La Roche-Posay thermal spring water
• Fragrance-free: yes

Light as Air: Anthelios UVAir SPF 50 Serum Sunscreen

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La Roche-Posay

Anthelios UVAir SPF 50 Serum Sunscreen

$40 $30 (25% off)

Amazon

$43

La Roche-Posay

Jusu applying the La Roche-Posay Anthelios UVAir SPF 50 Serum Sunscreen

Jennet Jusu

Why it’s worth it: La Roche-Posay's UVAir SPF 50 Serum Sunscreen is the sunscreen for people who don't like sunscreen. A recent addition to the dermatologist-loved Anthelios family, this chemical formula has a lightweight, breathable texture that feels more like your favorite serum. Like other sunscreens in the Anthelios lineup, it features the brand's Cell-Ox B3 Shield Technology, which pairs UV protection with antioxidant-rich senna alata leaf extract to help defend against free-radical damage caused by sun exposure. There's also niacinamide to help even out discoloration, plus glycerin and hyaluronic acid to draw in moisture and keep skin hydrated. And while its easy-to-spread texture might tempt you to apply just a few drops like you would a regular serum, remember that it's still sunscreen—so stick to the two-finger rule to make sure you're getting adequate protection.

Tester feedback from Jusu

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“It feels very milky to me and smooth when I apply it. I've noticed its long-lasting impact now that summer's over. I have dry spots and hyperpigmentation, but paired with the La Roche-Posay moisturizer, it's been saving my skin. Thankfully, it goes a long way, and I always apply it to my neck and the backs of my hands.” —Jennet Jesu, editorial assistant

More to know

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• Type: chemical
• Key ingredients: 3% avobenzone, 7% homosalate, 5% octisalate, 7% octocrylene, niacinamide, glycerin, hyaluronic acid, vitamin E, senna alata leaf extract
• Tinted: no
• Water-resistant: no
• Fragrance-free: yes

Easy on the Eyes: Toleriane Dermallergo Eyes

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La Roche-Posay

Toleriane Dermallergo Eyes

$30

Amazon

$30

La Roche-Posay

Allure beauty director Sarah Kinonen applying the La Roche-Posay Toleriane Dermallergo Eyes

Sarah Kinonen

Why it's worth it: Ever notice how the skin around your eyes seems to get irritated before the rest of your face? That's because it's some of the thinnest skin on your body, making it especially vulnerable to dryness and sensitivity. Enter La Roche-Posay’s Toleriane Dermallergo Eyes. Formerly known as Toleriane Ultra Eyes, this fragrance-free eye cream focuses on what sensitive skin needs most: soothing hydration, barrier support, and relief from discomfort.

Glycerin, squalane, and shea butter soften dry, tight skin and prevent moisture loss, while niacinamide reinforces the skin barrier and evens out discoloration. There's also Neurosensine, a synthetic peptide that helps ease uncomfortable sensations like stinging, burning, and tightness, plus the brand’s thermal spring water to ease redness. And even if you can't keep track of all those nourishing ingredients, you'll appreciate how silky and comforting the formula feels without feeling heavy.

Tester feedback from beauty director Sarah Kinonen

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“I loveee an eye cream, but my easily irritated undereyes? Not so much. So whenever that thin-skinned area is feeling a little sensitive (usually after a long day in contacts and shimmer eye shadow), I like to swap out my crow's feet-fighting formulas for something a little more soothing, like the La Roche-Posay Toleriane Dermallergo Eye Cream. It's super lightweight, instantly seeps into the skin, and is jam-packed with calming and hydrating ingredients, like niacinamide and the brand's own thermal water. Because it's so lightweight, it layers well over serum and under moisturizer (and sunscreen!) and wears well with makeup. Usually, though, if I'm wearing this, my skin is in Reset Mode, so makeup is usually minimal.” —Sarah Kinonen, beauty director

More to know

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• Key ingredients: glycerin, squalane, shea butter, niacinamide, Neurosensine (acetyl dipeptide-1 cetyl ester), La Roche-Posay thermal spring water
• Fragrance-free: yes
• Ophthalmologist-tested: yes

Sheer Genius: Anthelios Mineral Ultra Light Sunscreen SPF 50

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La Roche-Posay

Anthelios Mineral Ultra Light Sunscreen SPF 50

$43

Amazon

$43

La Roche-Posay

Allure contributing commerce editor Deanna Pai applying the La Roche-Posay Anthelios Mineral Ultra Light Sunscreen SPF 50

Deanna Pai

Why it's worth it: Sunscreen can be a tricky step, particularly for sensitive skin: The wrong formula can cause more irritation, but skipping SPF altogether can (obviously) make things worse. That’s why Anthelios Mineral Ultra Light Sunscreen SPF 50 is a standout with both titanium dioxide and zinc oxide to gently reflect UV rays, while vitamin E and thermal spring water help soothe and protect against free radicals. Its silky, fast-absorbing texture sinks in instantly and “it has a subtle mattifying effect that’s perfect to wear under makeup,” says Shari Marchbein, MD, a board-certified dermatologist based in New York City.

Tester feedback from contributing commerce editor Deanna Pai

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“I don't typically trust untinted mineral sunscreens, since they almost always leave a white cast on my olive skin. Not La Roche-Posay Anthelios! It's practically perfect: It doesn't have a weird scent, absorbs quickly, and even seems to control the shine on my nose, leaving my very oily T-zone looking more matte, but not flat or one-dimensional. The tube also holds a ton of product, too, so it can last me through a beach trip and then some.” —Deanna Pai, contributing commerce editor

More to know

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• Type: mineral
• Key ingredients: 6% titanium dioxide, 5% zinc oxide, vitamin E, La Roche-Posay thermal spring water
• Tinted: no
• Water-resistant: 40 minutes
• Fragrance-free: yes

Bounce Back: Hyalu B5 Pure Hyaluronic Acid Serum

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La Roche-Posay

Hyalu B5 Pure Hyaluronic Acid Serum

$40

Amazon

$54

La Roche-Posay

Allure commerce producer Sarah Hoffmann applying the La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum

Sarah Hoffmann

Why it's worth it: Hyaluronic acid has become a must-have ingredient for many of us in the quest for supple, glowy, hydrated skin. “[Two forms of] pure hyaluronic acid locks in moisture, madecassosides—which are wound-healing agents derived from Centella asiatica—nourish your skin barrier, and vitamin B5 soothes and hydrates,” says Alexandra Bowles, MD, a board-certified dermatologist based in Cincinnati, OH. The lightweight gel texture sinks in fast, leaving skin plump, smooth, and dewy. Deanne Mraz, MD, a board-certified dermatologist based in Connecticut, previously told Allure that, regardless of your skin type, this product is a great starting point if you’re new to serums.

Tester feedback from commerce market editor Sarah Hoffmann

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“There are few skin issues in my life that a good hyaluronic acid serum can't fix. Dry patches? Hyaluronic acid. Dull skin? Hyaluronic acid. Clogged pores? You wouldn't think it, but hyaluronic acid genuinely helps balance my skin so it's not producing the excess oil that pisses my pores off. La Roche-Posay's Hyalu is the platonic ideal of an HA serum to me: medium viscosity, non-sticky, and vaguely aquatic-smelling. My skin is always better off when I make the time to stack it in ahead of moisturizer.” —Sarah Hoffmann, commerce market editor

More to know

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• Key ingredients: hyaluronic acid, madecassoside, glycerin, vitamin B5, La Roche-Posay thermal spring water
• Fragrance-free: no

Bright Idea: Mela B3 Dark Spot Corrector Serum

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La Roche-Posay

Mela B3 Dark Spot Corrector Serum

$45

Amazon

$45

La Roche-Posay

Allure contributing commerce writer Christa Joanna Lee applying the La Roche-Posay Mela B3 Serum

Christa Joanna Lee

Why it's worth it: If you’re dealing with uneven tone, dark spots, or hyperpigmentation from breakouts, Mela B3 Serum has you covered with its silky, lightweight formula that pairs 10% niacinamide—to calm and strengthen the skin barrier—with a brightening molecule called melasyl. “This novel pigment-fighting molecule has demonstrated promising results for multiple skin concerns in clinical studies,” Rebecca Marcus, MD, a board-certified dermatologist based in Dallas, previously told Allure. To top it off, lipohydroxy acid (LHA), a gentle exfoliant, helps sweep away dead skin cells for instant radiance and a more even-looking complexion over time.

Tester feedback from contributing commerce writer Christa Joanna Lee

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“Since I already use prescription tretinoin every other night (or sometimes every three nights), I like having a gentler brightening option for my days off. La Roche-Posay's Mela B3 Serum does contain retinyl palmitate, a milder vitamin A derivative that converts into retinoic acid in the skin, but it's pretty far down the ingredient list. What I love most so far is how moisturizing it feels. You can really tell there's a generous amount of glycerin in the formula: It's slightly thicker and more viscous than most serums I've tried, and takes a few minutes to fully absorb. I still need to give it a few more months to see how much of a difference it makes on my dark spots and melasma, but in the meantime, I'm enjoying it just as much for its hydrating benefits.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: melasyl, niacinamide, retinyl palmitate, lipohydroxy acid (LHA)
• Fragrance-free: yes

Barrier Boss: Toleriane Double Repair Face Moisturizer

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La Roche-Posay

Toleriane Double Repair Face Moisturizer

$25

Amazon

$25

La Roche-Posay

Allure shopping director Shanna Shipin applying the La Roche-Posay Toleriane Double Repair Face Moisturizer

Shanna Shipin

Why it's worth it: If your skin’s barrier has been through it (think dryness, irritation, or over-exfoliation), La Roche-Posay’s Toleriane Double Repair Face Moisturizer is what our tester referred to as an “emotional support moisturizer.” It strengthens and hydrates with ceramides to help restore the skin’s natural barrier and thermal water to soothe and rebalance. Niacinamide helps calm redness and even out tone, while glycerin provides up to 48 hours of hydration without leaving a heavy residue. The lightweight cream sinks in fast, leaving skin soft, smooth, and comforted—perfect under makeup or on its own. If you have oily skin and prefer a matte option, Martha Viera, MD, a board-certified dermatologist in Coral Gables, FL, previously recommended the La Roche-Posay Toleriane Double Repair Matte Moisturizer.

Tester feedback from senior commerce director Shanna Shipin

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“It's up there with Aquaphor as a product that I can trust to perform no matter how dry or damaged my skin barrier is. It doesn't go big on fancy fine-line-reducing ingredients or anything, and instead focuses on hydration. It leaves my skin wrapped in a cocoon of moisture—but not the overbearing and itchy kind! It plays nicely with my angry eczema flare-ups, and has no fragrance, so I can use it on my kids too.” —Shanna Shipin, senior commerce director

More to know

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• Key ingredients: ceramides, niacinamide, glycerin, La Roche-Posay thermal spring water
• Fragrance-free: yes

Dull Skin, Where?: Pure Vitamin C12 Serum

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La Roche-Posay

Pure Vitamin C12 Serum

$45

Amazon

$45

La Roche-Posay

Allure social media director Kassidy Silva applying La Roche-Posay Pure Vitamin C12

Kassidy Silva

Why it's worth it: In case you've been living under a rock, vitamin C has long been a gold standard for skin brightening. To sum things up, it's a powerful antioxidant that inhibits melanin production (which leads to dark spots and discoloration), defends against free radicals (which speed up signs of aging, like fine lines), and encourages collagen production for plumper, firmer skin. La Roche-Posay's Pure Vitamin C12 Serum is formulated with 12% L-ascorbic acid to address all of the above. The beloved brightener is flanked by salicylic acid and hyaluronic acid, as well as the brand's signature thermal spring water, for additional pore-refining, hydrating, and soothing benefits that we can't get enough of.

Tester feedback from social media director Kassidy Silva

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“To say I'm picky in my beauty routine is an understatement. I never hesitate to throw a product in the bin if I see no results after a month, and I tested seven other serums before finding my beloved La Roche-Posay Vitamin C12. It's simply a cut above the rest. I use about a quarter-size drop each morning after cleansing and toning. I quickly swipe it across my face and make sure to work the product down my neck (forgetting my décolletage was a skin-care mistake I made for too long), finishing with a gentle pat to any spots I might have missed. Typically I wait about two minutes for it to dry and finish with a moisturizer before starting my makeup routine. After two months, it's helped bring the luminosity back to my skin and smoothed out the texture, especially around my nose.” —Kassidy Silva, social media director

More to know

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• Key ingredients: 12% pure vitamin C, salicylic acid, hyaluronic acid, Neurosensine (acetyl dipeptide-1 cetyl ester)
• Fragrance-free: yes

Seeking Calm: Cicaplast Balm B5

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La Roche-Posay

Cicaplast Balm B5

$33

Amazon

$33

La Roche-Posay

Han applying the La Roche-Posay Cicaplast Balm B5

Sarah Han

Why it's worth it: Oh, La Roche-Posay Cicaplast Balm B5, the crown jewel of rich creams. As its name suggests, two key ingredients are cica—more specifically, a form called madecassoside—and vitamin B5 (a.k.a. panthenol) to seriously soothe redness, irritation, and above all, dryness. Multiple derms have recommended this formula as a barrier repair cream, including one suitable for people with rosacea. TL;DR Dull, damaged skin trembles at the sight of this nongreasy, semi-matte cream that dries down beautifully and without any heaviness.

Tester feedback from Han

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“My first impression was: a balm? That must be way too heavy. The plot twist? Cicaplast is more akin to a rich cream, and not greasy-feeling at all—especially after a few minutes have passed. It does take a bit longer to sink in and blend, but it dries down to a semi-matte, velvety finish I barely notice. This is definitely more of a nighttime cream for me—I sometimes even skip my toner/essence steps, so it's just double-cleanse, a retinol and/or hydrating serum, and Cicaplast. That's the simplest my p.m. routine has ever been, and honestly, I'm not mad at it. It's so moisturizing that I still feel the benefits—a.k.a. baby-soft skin—come morning.” —Sarah Han, commerce editor

More to know

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• Key ingredients: cica, shea butter, panthenol, glycerin, La Roche-Posay thermal spring water
• Fragrance-free: yes

Frequently Asked Questions

Meet the experts

• Alexandra Bowles, MD, a board-certified dermatologist based in Cincinnati, Ohio
• Debra Jaliman, MD, a board-certified dermatologist based in New York City
• Gloria Lin, MD, a board-certified dermatologist at Schweiger Dermatology based in New York City
• Shari Marchbein, MD, a board-certified dermatologist based in New York City
• Rebecca Marcus, MD, a board-certified dermatologist at North Dallas Dermatology based in Dallas, Texas
• Deanne Mraz, MD, a board-certified dermatologist and president and co-founder of Modern Dermatology based in Westport, Connecticut
• Ava Shamban, MD, a board-certified dermatologist in Los Angeles
• Martha Viera, MD, a board-certified dermatologist in Coral Gables, Florida

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best La Roche-Posay products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified derms and K-beauty experts. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

$145 at Kat BurkiSave StorySave this storySave StorySave this story

TL;DR:

• What it is: A potent eye serum packed with vitamin C, niacinamide, and retinol
• What it does: Brightens, smooths, and firms undereyes
• Who it’s for: Anyone who wants to give their dark circles and crow’s feet a run for their money

Undereyes have an uncanny—and not always welcome—ability to tell on us. One late night, or early morning, or just too many hours staring at a screen, and suddenly everyone’s asking you if you’re not feeling well.

Dark circles, puffiness, and crow’s feet—whatever the undereye concern you woke up with (or stayed up with), Kat Burki’s Rose Hip Intense Recovery Eye Serum takes on the challenge. The lightweight serum is packed with a cocktail of powerhouse ingredients (brightening vitamin C, calming niacinamide, and fine-line-fighting retinol) to tackle all of the above, while rose hip oil keeps the thin-skinned area nice and hydrated.

Because the silky texture feels more like a treat than a treatment, it’s one step we’re never tempted to skip (after cleansing and moisturizer, of course)—and our undereyes are better for it.

Kat Burki Rose Hip Intense Recovery Eye Serum is in the October Allure Beauty Box.

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Kat Burki Rose Hip Intense Recovery Eye Serum

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Morally complex and full of memorable performances, Netflix’s adaptation of East of Eden has quickly become one of the year’s biggest TV hits. The adaptation of John Steinbeck’s 1952 novel, created by Zoe Kazan (whose grandfather Elia Kazan directed the first onscreen interpretation of the book in 1955), centers Steinbeck’s multigenerational saga on the book’s most controversial character, Cathy Ames (Florence Pugh), exploring her agency and evil from a different perspective. Pugh’s performance is hands down the most memorable of the show, enhanced by her hair and makeup that serve as visual markers for the character’s shifting identity.

Creating beauty looks for a series that spans four decades offers a particular challenge for those working behind the scenes, like co-hair and makeup designers Nancy Hennah and Sarah Rubano. “East of Eden is set over 43 years, so our beauty vision changed with the characters and with what was in fashion during each time period,” says Hennah. The first episode places the audience in New England, right after the American Civil War, and introduces us to veteran Cyrus Trask and his sons, Adam and Charles. We watch as Adam and Charles grow from boys to teenagers to men before a bloodied Cathy arrives on their family farm and disrupts their world. By the end of the seven-part series, we’re in the 1910s as men are being sent off to fight in World War I.

Hennah and Rubano collaborated closely with the show’s art and costume departments when researching the time periods and gathering historically accurate references in order to root the characters in realism across each chapter of their lives. “We focused mainly on the script rather than the book for reference,” says Rubano. “And Zoe [Kazan] was very descriptive and had clear ideas for most characters.”

Pugh on set with her personal glam team for the series, hairstylist Jaime Leigh McIntosh and makeup artist Heba Thorisdottir.

Netflix / Geoffrey Short

Pugh’s personal on-set hair and makeup team—who worked alongside Hennah and Rubano—also challenged themselves to work as historically accurately as possible. For example, hairstylist Jaime Leigh McIntosh avoided using hot tools when styling Pugh’s wigs. Instead, she “wet set the hair to create texture.” Makeup artist Heba Thorisdottir, on the other hand, had to take into account that in the late 1800s, at the beginning of the series, cosmetics weren’t yet widely manufactured or commercially available. But as Cathy moves through life and eventually into her role as a brothel owner (when she is known as Kate), makeup becomes increasingly accessible, aligning with her character arc. “The cosmetic availability went perfectly with the storyline of Cathy transforming into Kate and wearing makeup,” says Thorisdottir.

In Kazan’s remake, Cathy craves power and freedom and manipulates the men in her life to achieve those goals. Her beauty is one tool she uses, and if you look closely, you’ll spot cosmetic clues that hint at Cathy’s motives and power plays. Below, McIntosh and Thorisdottir reveal the hair and makeup details you might have missed. And a warning: There are spoilers ahead!

McIntosh, Pugh, and Thorisdottir on set.

Netflix/Geoffrey ShortCathy plays the innocent

East of Eden follows Cathy through the many chapters of her life, so it was important for her hair to reflect those changing realities, says McIntosh. “I needed to figure out her starting point and her end point and then fill the space in between to work out how we get from A to B,” she says, adding that she was “very aware of the passage of time” when designing the styles that Pugh would wear over the more than 40-year timeline.

Pugh wore three wigs in the series, all created by wigmaker Samuel James. She wears the first while Cathy is in Boston with Mr. Edwards (a brothel owner she becomes romantically involved with), while on the Trask farm (where she shows up after being beaten by Mr. Edwards), and on the ranch in Salinas Valley, California (where she moves with Adam Trask, whom she marries and has twins with).

Wig number one is lighter, offering a natural development from Cathy’s adolescent blonde to a very realistic adult hue her hair would have naturally grown into, explains McIntosh. “We wanted the color to be a darker blonde than it was when she was a child, but still look incredibly natural with lighter ends, as if they were sun-kissed.”

Cathy arrives at the Trask farm with her arm in a sling, so her hair needed to be simply styled.

Netflix/Geoffrey Short

Leaving Cathy’s hair down during this period was intentional for a number of reasons. It made logical sense: When she arrives on the Trask Farm, she is healing from her injuries, including a broken wrist. “We figured the most she would be able to physically do herself is brush it, so we left it out and natural,” McIntosh explains. “As she begins to heal, we started pulling it back softly into a half-up style, but we kept it very practical, effortless, and soft.”

The entire hair team were also all big fans of fluff, wisps, and flyaways at this point in filming. The whimsical additions to Cathy’s hair play into the character's healing state. They also give Cathy a softness that helps her present herself to Adam as vulnerable in order to gain his trust and eventually become his wife.

Cathy’s hair accessories are also important clues to her character’s psyche and societal position: “When we see Cathy in Boston, she is young; she is presenting with beauty and innocence. We chose key moments to have an Alice in Wonderland-inspired blue ribbon in her hair,” McIntosh adds.

While on the farm, Cathy is wearing hand-me-down clothing from Mrs. Trask, and still a version of her innocent, helpless self. “I was using small pieces of fabric ripped into ribbons to tie her hair back,” says McIntosh. “I also created one of those out of the bloodied dress she [was wearing when she] arrived at the home. Just a bit of a secret for Florence and me that no one would notice unless pointed out.”

Cathy’s flushed cheeks comes courtesy of Westman Atelier’s Baby Cheeks Blush Stick in Petal.

NetflixThe guise of a youthful flush

In those early episodes, Cathy’s makeup had to mirror her hair’s equally nonthreatening appearance, so a fresh, skin-first look was important. “For her younger look, I sheered out the [Westman Atelier] stick foundation with Beau Domaine The Cream to add a wash of color,” says Thorisdottir. But what really sells Cathy’s faux-naïf act is her flushed cheeks and rosy lips, courtesy of Westman Atelier’s Baby Cheeks Blush Stick in Petal and HydroBalm Tinted Lipstick in English Rose. Thorisdottir has since used English Rose on at least one actor on every job since East of Eden. “It is the perfect nude [for this skin tone].”

Pugh was also integral in shaping Cathy’s beauty looks. “Florence is very authentic in her approach to her acting, which sets the tone for my work,” says Thorisdottir. “She is just as comfortable in front of the camera with or without makeup on as long as it is right for the scene.” Along with always giving the makeup artist the freedom to create before the two discuss details of her character's looks. “If it makes sense, she is game.”

McIntosh and Pugh nicknamed this hairstyle her “kitten ears.”

Netflix/Geoffrey ShortKate’s dark side eclipses Cathy

Adam offers Cathy shelter and protection when she most needs it, but after giving birth to two boys, she feels her agency slipping away, tied down and forced to play the role of wife and mother. In a brutal attempt to reclaim her narrative, Cathy shoots Adam and abandons her sons, running away to a brothel in Salinas proper in hopes of reclaiming her prior profession as a sex worker for financial independence.

The brothel owner Faye (Martha Plimpton), takes Cathy in. “It’s not until we see Cathy at Faye’s that we see the first big change [in her hair],” says McIntosh. “When she meets Faye, she wears her signature blue ribbon, presenting herself as she did to Mr. Edwards. Then we slowly start to see her morph into Kate.”

Cathy’s first, lighter wig.

Jaime Leigh McIntosh

McIntosh dyed the second wig slightly darker than the first.

Jaime Leigh McIntosh

Pugh wearing Cathy’s second wig.

Netflix/Geoffrey Short

A detail taken from the book helped determine what Cathy’s second wig would look like. After recognizing her from her portrait that hangs in Adam and her sons’ homes, the town sheriff and Cathy reach an agreement: She’ll create a new identity for herself, and the sheriff will honor her secret if she leaves her old family behind, unharmed. “Once the sheriff tells her to color her hair darker, she is presenting to the world as Kate and not Cathy anymore,” McIntosh explains. “This second wig was made identical to the first, but then I dyed it. I didn’t want it to be made with darker, naturally brown hair. I wanted to color it like Kate would have [in order] to have more control over the final result.”

Once settled in and working at Faye's brothel, we see Kate playing with different hairstyles and shapes. “I did a style one morning, which featured two peaks at the top of her head, that Florence was very drawn to,” McIntosh explains. “We ended up nicknaming [the look] ‘kitten ears,’ and throughout the rest of the series you see [the ears] continue and grow with Kate.”

Kate’s statement red lip is a combination of shades from MAC and Le Rouge Français.

NetflixMadame Kate becomes queen of her arena

By the time Kate becomes the owner of the brothel, time has again passed, and her final wig is closer to her natural hair color. Given that she spends less time in the daylight, this wig is darker and includes visible grays running through it. “Because she is running the brothel and not working [in it], she is presenting with intricate styles,” says McIntosh. “I am also keeping in mind where in the world this is taking place. She is not in Paris, London, or New York, so I never went too elaborate or perfect.”

As Kate blossoms into her most powerful self, “Florence beamed with delight at the idea of Kate wearing tiara-type hair accessories—for Kate to be queen of her arena, and to be in full control of her world,” McIntosh says. Along with costume designer Kirsty Cameron, McIntosh sourced a number of hairpins, crowns, and accessories, including some handmade by a local New Zealand artist, Daughters of July.

One of the crowns sourced for Kate.

Jaime Leigh McIntosh

Another tiara-like accessory sourced for Kate.

Jaime Leigh McIntosh

As Cathy transitions into Madame Kate and embraces her newfound power and wealth, Thorisdottir imagined Kate would also be dabbling in the newly purchasable makeup of the early 1900s. “While makeup products might not have been readily available in Salinas, her clients would have likely traveled and traded, so she could have cosmetics before anyone else in that town.” Thorisdottir made her own cosmetics discovery while filming, a fact that impacted what she used on set. “I got introduced to Westman Atelier while I was in New Zealand, and I just loved it,” she says. “[Gucci Westman’s] foundations were the perfect fit for almost all the looks for Cathy from young to old.”

Pugh was thrilled at the idea of Kate wearing tiaras to show she was in full control of her world, says McIntosh.

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In episode six, “The Great Try,” we see Kate in the boldest red lipstick she wears in the show—a far cry from the innocent Cathy from past episodes and one of Thorisdottir’s favorites. “For the red lips, I mixed Le Rouge Français 010 and MAC Russian Red, a shade that’s been in my kit since I did Inglourious Basterds,” she says.

In the final episode, “Timshel,” Kate’s empire is falling apart, and her hair follows suit. “In her final hours, we wanted Kate [to look] a little unraveled,” says McIntosh. “We also wanted to keep those kitten ears, essentially keeping a crown of sorts on her head, but made of hair. The half-up style also mirrors the little Cathy we see her come face-to-face with at the very end.”

In the final episode, Thorisdottir wanted “the makeup to break down and move with [Pugh]."

Netflix / Kirsty Griffin

Unlike many other productions, where the goal of the makeup is to have it hold up on set through long hours and weather, Thorisdottir wanted “the makeup to break down and move with her.” Thorisdottir explains that she secretly loved Cathy’s look at the end of the series when, decked out in all her jewelry, she hugs her younger self. “She has yet another breathtaking costume on, her hair is long and messy with the ‘kitten ears' styling, and her makeup is all broken down. That scene is so epic. I was in awe watching it all happen in front of me.”

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TL;DR:

• What it is: A foaming face wash that makes for the perfect second step in your double-cleanse routine
• What it does: Made with salicylic acid to clear out pores and gently exfoliate
• Who it’s for: All skin types, but especially those that need a deep clean

We never thought we’d say washing our face could be fun, but that’s because we weren’t properly introduced to Yepoda The Bubble Double—until now.

This frothy cleanser—made with pore-clearing salicylic acid and brightening pomegranate—has easily become the hero step in our double-cleanse routine.

After we’ve melted away the day’s makeup with either an oil or balm (we switch it up based on the weather, the amount of makeup we have on, etc.), just two bubbly pumps of this cleanser, lightly massaged into skin, removes anything leftover from step one. The result is squeaky-clean skin without the tight, squeaky feel.

Yepoda The Bubble Double is in the October Allure Beauty Box.

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Yepoda The Bubble Double

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What’s better than one 30th birthday celebration? Two, duh. After a day filled with masterclasses, mingling, injectable appointments, and top-tier goodie bags at Allure’s Best of Beauty Live, the team did it all again for a nighttime session at Halo Twenty Eight in Manhattan’s Financial District.

Starting at 5 p.m., editors, content creators, founders, and beauty insiders with impeccable beats descended upon the event space. They were greeted by eight servers with trays of full champagne flutes for the start of Allure’s Best of Beauty Live Evening session—an event I’m affectionately dubbing BoB After Dark. For two glorious hours, guests were able to indulge in an evening cocktail party with passed hors d’oeuvres, Silver Oak wines, and signature drinks like the vodka-based Rouge Affair and the Silver Oak martini, a gin-wine hybrid. “We’re having so much fun,” Joey Healy, creator of seven-time Best of Beauty winner Joey Healy Luxe Brow Powder, said as he walked through the crowd.

Danessa Myricks and Dr. Rose Ingleton mid-selfie.

Craig Barritt/Getty Images

There was more product testing, sampling, and smelling, and gaming moments to be had from the 2026 Best of Beauty Awards winners—not to mention VIP-level gift bags valued at over $850. And just like the morning session, evening VIPs took home branded tote bags stuffed to the brim with select products from Allure’s 319 Best of Beauty Award winners, including Ouai Detox Shampoo, Heretic Parfum Black Salt, Wella Professionals Ultimate Repair 5-in-1 Protective Leave-In, Makeup By Mario Ethereal Eyes Palette, and Dr. Idriss Major Fade Flash Mask. Attendees were also invited to get ready at L’Oréal Paris’s glam station, followed by a trip down Allure’s red carpet.

Jacqueline Kovalcin, 25, attended the later session with her sister, influencer Margaret Kiovalcin, and was especially excited about being in the same room as beauty industry innovators and founders—specifically Charlotte Palermino, founder of Dieux Skin, who she was able to meet and snag a photo with. “She’s a huge inspiration to me as someone who works in the skin-care industry,” Kovalcin says. “To be able to meet her was a dream come true. I would have never gotten that opportunity outside of the Allure live beauty event. It was literally the coolest night ever.”

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Besides rubbing elbows with award-winning founders such as Palermino, Anastasia Soare, Danessa Myricks, and Octavia Morgan, attendees were also able to cozy up with two more renowned names in the industry: Botox Cosmetic and Juvéderm. With the purchase of a VIP+ ticket, select guests were given injectable appointments courtesy of SkinSpirit. A rep at the booth said they did almost 65 appointments throughout the day.

At around 6pm, Allure’s editor in chief Jessica Cruel took the mic to address the crowd of eager, beauty-loving attendees. “We are really thrilled to celebrate all of the amazing brands that have won Best of Beauty this year, and all the industry leaders, and all the researchers, and all the supply-chain management people,” she said. “All of you deserve a big round of applause because it’s your work that gets the Best of Beauty seal.”

Towards the end of the night, the teams in each booth were letting loose—the EltaMD section was particularly the place to be, with workers dancing up a storm to “I Love It” by Icona Pop and “Run The World (Girls)” by Beyoncé while handing out the brand’s award-winner, UV Clear Blemish-Prone & Oil Balancing SPF 50.

One Silver Oak Sauvignon Blanc, please.

Craig Barritt/Getty Images

The lines ebbed and flowed, but attendees seemed most excited to spin the wheel at the Allure Beauty Box station. The prizes included hefty discounts on subscriptions and also the opportunity to win a box themselves, which is a monthly assortment of curated products hand-picked by Allure editors. Avantika Vandanapu took a chance and won 40% off a box, while her guest ended up winning an entire beauty box for themselves. Lucky them.

By 7pm, the Best of Beauty Live workers had to convince attendees to leave the floor. There seemed to be a consensus that no one was ready for the night to end. “It was my first Best of Beauty Live,” Kovalcin said, “but definitely not my last.”

Allure's Best of Beauty LIVE 2026 is presented by Amazon Beauty and Allē with support from Beauty of Joseon, BOTOX® Cosmetic, DiamondGlow®, EltaMD Skin Care, JUVÉDERM®, KIKO Milano, La Roche-Posay, L'Oréal Paris, OLAY®, Secret, SkinMedica®, and Wella Professionals.

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Another day, another show-stopping makeup look for pop star Zara Larsson by makeup artist Sophia Sinot! With hit after hit after hit popping up on our phone screens, you think we'd get used to seeing such fun, creative glam, but we've got one word for you: Never. Their latest collab, however, is a marked departure from the colorful creations the duo has become known for—and it may just spark some Halloween makeup inspiration too.

For Larsson's tour stop in Sydney, Australia, Sinot took a break from the bold colors and neons the star has become known for in favor of icy, frosty white eye shadow, which she applied all over Larsson's lids, spanning from just past her inner corners all the way up to the arch of her brow. The color isn't stark white, but rather a silvery, snowy color fit for an ice queen—or an angel! Sinot then applied a smattering of rhinestones to Larsson's inner crease, but most of the sparkle was concentrated just past her outer lashes and up her temples in a wing-like shape.

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Though the eyes were the centerpiece of Larsson's makeup, as usual, the rest of her glam deserves a moment too. Sinot kept the angelic vibes going with a bubblegum pink blush and lined mauve lip, plus lots of lashes and a little body glitter across Larsson's chest. Larsson and Sinot typically reach for bright colors when doing her makeup for shows and often find inspiration in nature, like their ocean creature series or the “northern lights” eyes. However, Sinot noted that the angel glam is “one of my fav looks we've done,” and we'd have to agree. It's just so pretty!

If you're planning a devil and angel BFF costume or felt inspired by the now-iconic shimmery, frosted makeup at the Victoria's Secret show, Larsson's ice angel makeup arrived right on time! You've got a little over a week to practice your rhinestone-placing technique, but if you don't have the world's steadiest hands, there's always her cute ode to Hello Kitty.

More cool celeb beauty news:

• Olivia Colman Is the Indisputable New Queen of Quiet Silver
• Taylor Swift's Soft Glam at the Academy Museum Gala Is Pure Romance
• Megan Thee Stallion Serves Up Two White-Blonde Looks in Her “Thin Ice” Video

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There are plenty of ways to become a blonde, but if your dream color is hair that looks naturally lightened, you’ll want to ask your colorist for a blonde balayage. The technique has become synonymous with soft, dimensional color and a forgiving grow-out, but “balayage” can mean different things depending on the colorist, the starting point, and the result you want.

It also doesn’t automatically mean a subtle, barely there blonde. “I think that people often associate balayage with ombré or muted blondes,” says Emaly Baum, colorist and founder of Beauty Supply in New York City. “While you use balayage to achieve softened blondes or more ‘grown-out’ looks, balayage is simply a technique.” That means you can go seriously blonde with balayage; it’s the placement and blending that give the color its characteristic softness. Whether you’re starting with dark brown hair and want strategically placed blonde or you’re already fairly light and want a more dimensional result, the service can be customized considerably.

We asked colorists to explain what blonde balayage involves, who it works best for, what to request when you’re in the salon chair, and how to keep those blonde pieces looking fresh—not faded or brassy—long after your initial appointment.

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• What is balayage and how is it different from traditional highlights?
• Who is blonde balayage best for?
• How do you get blonde balayage?
• How do you maintain blonde balayage?
• Blonde balayage inspiration

What is balayage and how is it different from traditional highlights?

Technically, balayage is a highlighting technique, not a hair color. The word has traditionally referred to hair being hand-painted, creating a more customized distribution of lighter pieces, but its meaning has evolved over time.

“Balayage originally meant painting highlights directly onto the hair without using foil,” says Ian McCabe, colorist and owner of Navy in Washington, DC. “In recent years, it has become a catchall term for dimensional highlights that grow out with more ease.” That means modern balayage can involve some foil. According to McCabe, colorists may use foils alongside techniques such as back-combing to create a softer result. A root shadow can also help gradually transition from a slightly darker shade near the roots into lighter lengths, helping blur the line between the natural hair color and blonde highlights.

The biggest visual difference between traditional blonde highlights and blonde balayage is the way the blonde transitions through the hair. “Traditional highlights are generally evenly light from root to ends, whereas balayage creates more of a gradient effect,” McCabe explains. The goal is a dimensional result with a softer, more seamless grow-out.

Baum describes balayage as “much softer and diffused” than a traditional foil highlight, often creating a sun-kissed appearance. “This doesn’t mean that you can’t be super blonde with balayage,” she says. “It just means that your grow out is going to be that much better.”

Paige Van Ryswyk, a colorist and hairstylist at Scotch Bonnet Hair Studio in West Palm Beach, Florida, agrees that balayage is particularly suited to a lived-in effect but that it doesn’t rule out a brighter impact. “Blonde balayage is simply best for a more low-maintenance client,” she says.

If you've been avoiding balayage because you think it means you'll end up with barely perceptible beige ribbons, reconsider. Blonde balayage can be very blonde. But if those barely perceptible beige ribbons sound right up your alley, good news: Blonde balayage is also right for you. It’s just that adaptable.

Who is blonde balayage best for?

One of the technique's biggest advantages is flexibility. “Because balayage is so customizable, it’s suitable for most people,” Baum says. It's particularly appealing if you want fewer salon appointments and don't want to see an obvious line of demarcation. “I think the client who is opting for blonde balayage definitely wants an easier grow-out with fewer appointments to maintain their roots,” she says.

Brunettes can absolutely get blonde balayage, although the amount of maintenance depends on how dramatic the transformation is. Someone with a dark base who wants a few dimensional blonde pieces has a different journey ahead of them than someone seeking an overall very light blonde effect. Your starting color also affects what blonde tone makes the most sense. “If someone has an incredibly dark base color, a platinum blonde balayage will probably not complement them as well as a bronde dimensional look,” Van Ryswyk says.

That doesn't mean dark-haired clients are excluded from blonde balayage. It just means the consultation should be about finding a blonde tone that works with your existing color rather than treating Pinterest photo inspo as a promise of what you’ll be able to achieve.

How do you get blonde balayage?

Bring photos, but don't just show your colorist a picture and say, “I want this.” Talk through what you actually like about it, and listen when they tell you what is and isn’t feasible. Do you want blonde concentrated around the face? Lighter mid-lengths and ends? A subtle, sunny effect? A bold contrast between your base and blonde? Do you want your natural roots left mostly untouched? These are all factors in how your colorist will proceed.

Van Ryswyk says that, regardless of the overall look, the goal is to create enough blending that you don't feel desperate to get back into the salon before your scheduled appointment. For an especially low-maintenance version, your colorist can strategically keep the roots natural. For a brighter result, they may create more lightness and contrast throughout the hair.

There isn't one correct version of blonde balayage—there's the version that fits your hair and your willingness to maintain it.

How do you maintain blonde balayage?

Van Ryswyk generally recommends booking clients three to six months out, compared with closer to two months for a highlight that goes to the scalp. The beauty of balayage is that it can go a long time between appointments, but your home routine still matters.

All of the colorists we spoke to emphasize the importance of a gentle, color-safe shampoo and a moisturizing conditioner. “I really like the Rōz Foundation Shampoo and Conditioner,” Baum says. “They leave the hair feeling clean and moisturized, but the conditioner is not too heavy.”

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Rōz

Foundation Shampoo and Conditioner

$72

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$72

Sephora

Leave-in treatments are also a must—especially ones that promise heat protection if you’re not just air-drying. “Always use heat protection when using a blow-dryer or hot tools, and keep your tools set to a lower temperature to avoid burning the hair, which can increase fading or discoloration,” says McCabe, who recommends the Milbon Color Retaining Primer because it also defends hair against UV exposure. For deeper conditioning, he recommends, use a mask like the Davines Nounou Mask weekly or every other week.

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Davines

Nounou Mask

$44 $37 (16% off)

Amazon

$45

Nordstrom

$45

Sephora

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Milbon

Color Retaining Primer

$40

Sleekshop

For extra credit, try an at-home gloss—even if it’s just a colorless one. “An at-home hair gloss can be really beneficial for keeping your balayage looking fresh and shiny,” says Baum, who suggests the clear version of Glaze Supergloss to her clients because it restores movement to the highlights. “The shade Vanilla Lights is also a great option to help neutralize brassiness.”

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Glaze

Supergloss

$18

Amazon

Blonde balayage inspiration

Photo: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty Images

Meet the experts

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• Emaly Baum is a colorist and the founder of Beauty Supply in New York City.
• Ian McCabe is a colorist and the owner of Navy in Washington, DC.
• Paige Van Ryswyk is a colorist and hairstylist at Scotch Bonnet in West Palm Beach, Florida.

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Anyone who has tried the best Dyson hair tools immediately understands the hype: sleek designs and innovative features—including airflow- and temperature-regulating technology—that make drying and styling easier, faster, and more intuitive. For example, most tools use smart heat sensors that automatically adjust the temperature based on your hair type and how close the device is to your scalp. Even the hair dryers come with versatile attachments—diffusers, flyaway tamers, and straighteners, you name it—so you can upgrade your current stock of one-trick stylers. Some devices also offer Bluetooth compatibility so you can connect to the brand's app and save your most commonly used features.

Our Top Dyson Hair Tools

• Curl and Tell: Airwrap Co-anda2x Multi-Styler and Dryer, $750
• Custom Code: Airwrap I.D. Multi-Styler and Dryer, $650
• Work Smarter, Not Harder: Supersonic Nural Hair Dryer, $450
• Sleek Status: Airstrait Straightener, $500
• Smooth Moves: Dyson Airsmooth Styling Dryer Brush, $250

Across the entire product lineup, Dyson promises faster styling, less frizz and heat damage, stronger hold, and salon-worthy results. And as editors who have put every Dyson tool through the wringer, we can vouch for plenty of those claims. Ahead, we break down the Dyson tools that we think are worth investing in, depending on your hair texture and needs.

Curl and Tell: Dyson Airwrap Co-anda 2x Multi-Styler and Dryer Curly+Coily

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Dyson

Co-Anda2x Multistyler Curly + Coily

$700

Dyson

Allure senior commerce director Shanna Shipin using the Dyson Airwrap Co-anda 2x Multi-Styler and Dryer Curly+Coily

Shanna Shipin

Why it’s worth it: When you think the original Airwrap couldn’t get any better, the Dyson Airwrap Co-anda2x comes along to prove us wrong. Think of it as the Swiss Army knife of multi-stylers because it seamlessly dries, curls, and straightens hair in record time. While the price tag is steep, it’s worth every penny—see the 2026 Best of Beauty Award seal for proof. This particular Airwrap has the most high-powered motor of all Dyson tools, spinning at 150,000 RPM (revolutions per minute), which means it smoothes and dries hair in less time than ever. (In comparison, the standard Airwrap clocks in at 110,000 RPM.) The tool also automatically lowers its power when it senses that it’s been put down, so you can have peace of mind when you need to pause mid-styling. The device weighs in at just under a pound (making it the lightest tool on this list)—a useful feature for those with longer, thicker hair, especially curls and coils that need to be sectioned out. (Repeat after us: No sore arms!)

No matter which of the six included attachments you use, from a curl-friendly diffuser to a volumizing round brush, the Co-anda2x instantly recognizes which one you’re using and adjusts the temp based on your previous setting. A recent addition our editors love: The new Air Straightener 2x attachment (sold separately, if you choose the Curly+Coily version) uses high-velocity airflow between two smoothing plates to pull hair taut—minus the overly heated tug-and-pull you might get from a traditional flatiron. P.S. Similar to the Airwrap I.D., there’s a Straight+Wavy version that includes the straightener attachment and a smaller barrel, rather than the diffuser and wide-tooth tension comb attachment included with the Curly+Coily version.

Shipin before using the Dyson Airwrap Co-anda 2x Multi-Styler and Dryer Curly+Coily

Shanna Shipin

Shipin after using the Dyson Airwrap Co-anda 2x Multi-Styler and Dryer Curly+Coily

Shanna Shipin

Allure executive director Jenny Bailly before using the Dyson Airwrap Co-anda 2x Multi-Styler and Dryer

Jenny Bailly

Bailly after using the Dyson Airwrap Co-anda 2x Multi-Styler and Dryer

Jenny Bailly

Tester feedback from senior commerce director Shanna Shipin

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“This is the best Dyson tool I have ever tried—period. I have type 3A curly hair that I sometimes wear natural and sometimes blow-dry; this version of the Airwrap gets whatever look I want to achieve done in 15 minutes or less (yes!). This is coming from someone with low-porosity hair that takes seemingly forever to dry. The fact that I can get my curly hair handled before one of my two kids notices I'm gone is a miracle in itself. I love to use the round brush to create gentle tension that makes my blowouts last for days on end; the attachment is a vast improvement over the older version, IMO. This new iteration gets far closer to the roots for a more natural finish. There's zero frizz, all volume, and just the most Farrah Fawcett-like hair of your life—no tugging, singing, or sore arms necessary. And the diffuser? There are two settings, and both are so effective at giving you bouncy and juicy curls. One really amazing feature is that the tool automatically shuts off when it senses that it’s been put down, an unexpected but much-loved perk for routine stylers like me.

If you have the original Airwrap, if you're new to multi-stylers, or if you're Dyson-curious, this is the product to buy—especially in this new Amber Silk color. It’s a pretty warm honey that's more my style than the classic midnight blue. Any Dyson is an investment, and while this one's steep, you'll be able to kiss your curling iron, blow dryer, and straightener goodbye with a single hot tool. For curly girls especially, it's nice to have a tool that feels tailor-made for your routine. The only person I might not recommend it for? A constant traveler who loves doing their hair on the go; the power cord is heavy and not very compact, making this less frequent flier-friendly than other stylers on the market.” —Shanna Shipin, senior commerce director

Tester feedback from executive beauty director Jenny Bailly

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"As an OG Airwrap owner, I had my doubts that the Co-anda2x could possibly be worth another $200+. Then I used it. If, say, you take the 8:32 train and sometimes wait until 8:15 to blow-dry your hair—I’d definitely consider investing. Since I started using this multi-styler, my blow-dry time has been cut down by at least five crucial minutes. This tool is powerful, and it is hot (so hot that I must warn you to wait a beat before switching out attachments during your blow-dry). The dryer attachment is—on my long, wavy, medium-thickness hair—as effective as Dyson's dedicated Supersonic dryer. (If you have very thick or coarse hair, you might feel differently, but for me, this can replace a regular blow-dryer.) After a couple of minutes of rough-drying, I go in with the large round brush to smooth and get some volume at my roots. Four minutes of sectioned brushing and I switch to the larger of the two curling barrels to create loose waves. In less than 10 minutes—a first for me—I’m done.” —Jenny Bailly, executive director

More to know

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• Attachments: air straightener 2x (wet-to-dry straightening), conical Co-anda2x curling barrel, 1.6" Co-anda2x curling barrel, anti-snag loop brush 2x, large round volumizing brush 2x, fast dryer 2x
• Power/Heat Settings: 4 heat, 3 speed
• Weight: 0.9 lbs

Custom Code: Dyson Airwrap I.D. Multi-Styler and Dryer

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Dyson

Airwrap i.d. Multi-Styler

$650

Dyson

Allure senior art director Ingrid Fowler using the Dyson Airwrap i.d. Multi-Styler and Dryer

Ingrid Fowler

Why it’s worth it: Since its debut in 2018, the Dyson Airwrap has reserved a permanent spot in our editors’ hairstyling routines, racking up seven Best of Beauty and Readers’ Choice Awards along the way—including a coveted Best of Beauty Breakthrough Award in 2019 and Best of Beauty Award in 2025. In 2024, the brand upgraded its iconic styler with the Airwrap I.D., available in two versions: Straight/Wavy (with a thicker curling attachment and a flyaway smoother) and Curly/Coily (with six standard attachments, plus a diffuser and wide-tooth comb).

The Airwrap I.D. is a smarter take on the original—proof that even an already-great hair tool still has room to improve. Both versions feature Bluetooth connectivity that links to the Dyson app, letting you create a personalized hair profile. Based on your hair type and thickness, you can tweak heat settings, select your preferred curling sequence, and follow guided styling tutorials, which the device recognizes for the next time you style (based on the previous settings you chose). Some editor-loved attachments—including a conical barrel with a tapered tip, a large round volumizing brush for maximum bounce, and a hair dryer attachment that the brand claims dries hair in eight minutes compared to the original model’s 15 minutes—round out why this customizable tool is so beloved and worth the price tag.

Like the original Airwrap, there’s a bit of a learning curve, but that’s nothing a little practice (and the guided tutorials!) can’t solve. P.S. If you already own the old Dyson Airwrap, don’t fret—it’s compatible with all six of the newer I.D. attachments, so you can buy those separately if you’re not ready to dish out the extra money.

Former commerce writer Lily Wohlner before using the Dyson Airwrap i.d. Multi-Styler and Dryer

Lily Wohlner

Wohlner after using the Dyson Airwrap i.d. Multi-Styler and Dryer

Lily Wohlner

Fowler before using the Dyson Airwrap i.d. Multi-Styler and Dryer

Ingrid Fowler

Fowler after using the Dyson Airwrap i.d. Multi-Styler and Dryer

Ingrid Fowler

Tester feedback from former commerce writer Lily Wohlner

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“Recently, I’ve been using my old hair dryer brush because my Dyson was tucked away, but last weekend I brought it back out to give it a whirl, and I totally forgot how fast it works. I swear, it takes me at least 15 minutes longer using my blow-dryer brush. Now that it’s back in my life, it’s staying at the top of my hair-care drawer for the moments that I need a shiny, bouncy blowout in half the time (which, for this busy gal, is always!).” —Lily Wohlner, former commerce writer

Tester feedback from senior art director Ingrid Fowler

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“This is the best hair tool I've ever had and leaves me with a voluminous blowout that lasts days. It is a true multi-tool that works quickly and quietly. I love that you can select your hair type and length on the app, which then creates your custom heat and time formula: wrap time, plus curl time, plus cool shot. I no longer have to think about how long I'm holding the tool against my hair because it releases the curl at the end of my wrap time. I’m obsessed!” —Ingrid Fowler, senior art director

Tester feedback from associate social media manager Katherine Gunderman

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“This has become a tool I literally cannot live without. As a girl with fine hair and curtain bangs, my hair is not hard to style, but it is not the kind that looks good when I’ve just rolled out of bed. The curling and round brush attachments have become a crucial part of my routine, and the Dyson makes curling or blowing out my hair so user-friendly. I use this on damp hair and dry hair when I'm styling it and it gives me curls that hold without the heat damage and fear of burning myself with an iron. Even when I'm in a hurry, it only takes me three minutes to run the round brush over my bangs and curl in the ends of my bob.” —Katherine Gunderman, social media manager

More to know

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• Attachments: 6 (conical Airwrap barrel, dryer + flyaway smoother, anti-snag loop brush, 1.6” airwrap long barrel, large round volumizing brush, fast dryer)
• Power/Heat Settings: 3 heat, 3 speed
• Weight: 1.5 lbs

Smooth Moves: Dyson Airsmooth Styling Dryer Brush

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Dyson

Airsmooth Styling Dryer Brush

$250

Dyson

Allure editor in chief Jessica Cruel using the Dyson Airsmooth Styling Brush

Jessica Cruel

Why it’s worth it: Just when we thought Dyson had every hair category covered, it announced the Airsmooth: a dedicated wet-to-dry round brush designed for drying, smoothing, and volumizing hair in one swoop. Although the Airwrap comes with a round brush attachment, our editors make the case for this standalone version. Instead of a standard barrel-shaped head, the Airsmooth is designed with a sleek, teardrop shape that lets you get as close to the root as possible and add volume—or, on the other end, flick the ends for a bouncy, blowout-inspired look. The tapered, hyper-flexible bristles—which is thanks to Dyson’sPivotFlex and Anti-Snag technologies—allow the teeth to bend up to 90 degrees to gently release knots without snagging or creating unnecessary tension. The bristles sit on an open base, too, which helps distribute the high-pressure airflow evenly rather than in one concentrated stream, resulting in a smoother finish without the dreaded scalp burn, even at its highest setting.

And, like all Dyson tools on this list, the Airsmooth uses smart heat technology to monitor its temperature 100 times a second and adjust accordingly based on your hair type. We put the launch to the test amongst four Allure editors across many hair styles, from fine, long hair to thick coils, and found that it performed best when used in smaller sections for a bouncy, smooth blowout. But if you have fine hair, Allure content director Sophia Panych recommends using the narrow edge of the brush head to get the most lift at the root.

Cruel before using the Dyson Airsmooth Styling Brush

Jessica Cruel

Cruel after using the Dyson Airsmooth Styling Brush

Jessica Cruel

Tester feedback from editor in chief Jessica Cruel

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“This is my first time using a blow-dry brush, and I finally understand why stylists use a round brush for a voluminous blowout. Prior to this, I was always worried about my coily hair getting tangled, but unlike boar bristles, this brush has smooth tines that bend with the hair. I started my test with freshly washed, damp hair. I sprayed small sections with my Kenra Professional Thermal Styling Spray and used my FHI Heat Unbrush to make sure everything was detangled before going in with the AirSmooth. Because I’m new to a brush tool, I used smaller sections than I normally would. I first focused on stretching the hair at the ends, then I went back to the roots. I moved the brush both on top of and below the section in order to get the best tension—I was a bit of a contortionist!

Something about this blowout is fluffier and more voluminous than my normal result with the Dyson Airwrap comb attachment, and I’m not sure if I like that. Overall, the process takes the same amount of time—45 minutes to an hour. The brush is great at getting the tension you need to smooth coily hair, so much so that I was a little worried I was pulling too hard on my fine hair. However, it was hard to get the very ends smooth.” —Jessica Cruel, editor in chief

More to know

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• Attachments: 1, plus a bristle protector for travel
• Power/heat settings: 4 heat, 3 speed
• Weight: 1.4 lbs

Work Smarter, Not Harder: Dyson Supersonic Nural Hair Dryer

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Dyson

Supersonic Nural Hair Dryer

$450

Dyson

Allure senior staff writer Elizabeth Gulino using the Dyson Supersonic Nural Hair Dryer

Elizabeth Gulino

Why it’s worth it: The latest upgrade to the original Supersonic Hair Dryer (a classic that we still haven’t retired), the Dyson Supersonic Nural automatically adjusts heat settings as you move it closer to your scalp, preventing sudden heat spikes and protecting your delicate skin. In fact, it took home a 2024 Best of Beauty Breakthrough Award for its innovative Time to Flight sensor, which detects how far it is from your hair.

Plus, it remembers your most-used settings, seamlessly adapting the heat and airflow, and can also sense which of the five included magnetic (!) attachments—a concentrator, diffuser, wide-tooth comb, a little hook for flyaways, or a ring for gentle airflow—you've popped on, adjusting its temperature and airflow accordingly. That’s on top of its three speed settings, four heat levels, and cold-shot feature, so you can style your hair precisely and set diffused curls in place. We’d also like to add that some editors have even styled their entire heads in under five minutes. And if you need to pause to re-section, it instantly detects when you set it down, lowering airflow and noise until you’re ready to pick it up again.

Gulino before using the Dyson Supersonic Nural Hair Dryer

Elizabeth Gulino

Gulino after using the Dyson Supersonic Nural Hair Dryer

Elizabeth Gulino

Tester feedback from senior staff writer Elizabeth Gulino

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“On wash days, I usually let my hair air-dry, but a few times a month, I'll use my Dyson Nural hair dryer to speed up the process. I specifically like using the diffuser attachment to enhance my natural waves. In addition to its sleek, aesthetically pleasing design, the Dyson Nural is quieter than other tools I've used and extremely light—a plus when you realize half the work of using a hair dryer is holding your arms up. It also significantly reduces my drying time—now I'm in and out of the bathroom in under 10 minutes. I've experienced minimal heat damage while using it, likely thanks to its impressive technology: the Nural automatically adjusts its heat settings as it gets closer to your scalp. Dyson's products are on the pricier side, but they're worth the investment. I've had my Airwrap for 7 years now (!!), and it still works perfectly fine—almost like I got it yesterday.” —Elizabeth Gulino, senior staff writer

More to know

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• Attachments: 5 (Wave + Curl Diffuser, styling concentrator, gentle air attachment, flyaway attachment, wide tooth comb)
• Power/Heat Settings: 4 heat, 3 speed
• Weight: 1.8 lbs

Sleek Status: Dyson Airstrait Straightener

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Dyson

Airstrait Straightener

$500

Dyson

Allure senior beauty editor Jesa Marie Calaor using the Dyson Airstrait Straightener

Jesa Marie Calaor

Why it’s worth it: We can still hear the sizzle and smell the burnt hair from our high school days—frantically running a straightener over our damp hair before sprinting out the door (which, might we add, you should never do). If only we had the Dyson Airstrait back then, which allows you to dry and straighten your hair with one device—saving you precious time (even if you’ve swapped school for the office). Unlike traditional straighteners that can cause damage and frizz with excessive amounts of heat, this tool skips hot plates entirely. Instead, the Airstrait uses unheated tension bars to hold damp or dry hair (emphasis on damp, never wet) in place while high-velocity air (up to 285 degrees Fahrenheit) is blown at a precise 45-degree angle to quickly dry and smooth. Once you’re done heat-styling, run the Cool setting through each section to set your look.

“At temperatures this low, this tool is unlikely to cause damage to even wet hair,” New Brunswick, New Jersey-based cosmetic chemist Trefor Evans previously told Allure. Plus, built-in thermostats regulate airflow temperature up to 16 times per second to minimize heat damage, leaving you with shinier hair every time.

Allure commerce producer Sarah Hoffmann before using the Dyson Airstrait Straightener

Hoffmann after using the Dyson Airstrait Straightener

Calaor before using the Dyson Airstrait Straightener

Jesa Marie Calaor

Calaor after using the Dyson Airstrait Straightener

Jesa Marie Calaor

Tester feedback from commerce market editor Sarah Hoffmann

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"It's really nice not having to hold a brush in one hand and a hair dryer in the other for the 30-plus minutes it takes for my hair to dry. The wide clamp is great for covering large sections of hair all at once, but I definitely needed multiple passes to add shine and smoothness to my curly hair.” —Sarah Hoffmann, commerce market editor

Tester feedback from senior beauty editor Jesa Marie Calaor

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“My hair dries poofy, so I had my doubts that the Airstrait could subdue it without heated plates. Before styling, I towel-dried, prepped my waves with the Lolavie Glossing Detangler, and divided [my waves] into four sections. Then I pressed the “on” button and ran the tool down smaller sections, about an inch and a half thick. “After I finished styling my entire head — which took about 20 minutes — my hair was straight and extra-soft. Like, really soft. And my ends didn’t feel as thirsty as they do after styling with other wet-to-dry tools.”—Jesa Marie Calaor, senior beauty editor

More to know

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• Attachments: none
• Power/Heat Settings: 4 heat, 3 speed
• Weight: 1.6 lbs

Frequently Asked Questions

How we test and review products

We always enlist a range of testers for any review, but hair-care products and tools are another story. While some can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and concerns, many are created with specific consumers and their needs in mind. When reviewing tools, we also take into account testers’ experience levels. For instance, an innovative new blow-dryer may feature industry-leading technology, but if the only people who find it intuitive to use are professional hairstylists, we have to consider this when determining whether it is worthy of a recommendation.

For our review of the best Dyson hair tools, we enlisted the help of multiple editors, writers, contributors, and experts—who all have different hair concerns and types and desired outcomes (i.e., want shinier hair), and factored in whether one product was tested across multiple hair types (i.e., straight, wavy, and curly hair). Testers considered performance across three primary categories: efficacy, safety and ease of use, and value. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser hair dryer worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

$44 at Earth HarborSave StorySave this storySave StorySave this story

TL;DR:

• What it is: A bouncy gel-cream packed with peptides and hyaluronic acid
• What it does: Hydrates, plumps, and smooths skin
• Who it’s for: Bouncy-skin enthusiasts, those who need a little bit more hydration, and anyone who adores a dewy complexion

Some moisturizers just look refreshing—and Earth Harbor Azure Peptide Smoothing Water Cream is one of them. Maybe it’s the cream’s dreamy blue color, or its bouncy, almost jelly-like texture. Either way, every time we open the jar, we want to dive right in.

Thankfully, it feels just as good as it looks. The moment the lightweight, icy-blue cream—made with hydrating hyaluronic acid and firming peptides—is slathered onto the face, it cools on contact and melts into skin. Once dry, it gives a dewy, plump finish, perfect for the sunscreen you should absolutely be applying afterward.

Earth Harbor Azure Peptide Smoothing Water Cream is in the October Allure Beauty Box.

GET THE BOX

Earth Harbor Azure Peptide Smoothing Water Cream

$44 at Earth Harbor$44 at Earth Harbor

Collage: Jemeria Davison; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

If there’s one type of styling tool our editors rely on the most, it’s the best blow-dryer brushes. These tools can help you get a professional-level blowout, no salon appointment (or sore arms) required. While they won’t entirely replace your blow-dryer—you’ll still want to rough-dry or air-dry first—they’re a game-changer once your hair is damp, cutting down on both frizz and styling time.

The concept of a hair dryer brush is simple yet intuitive: The handy, two-in-one tools combine the detangling ability of a brush with the power of heat, allowing you to get the right amount of tension to style, volumize, and blow-dry your hair to perfection. Even better? “Blow-dry brushes work for most hair types—fine, wavy, straight, medium, and even very thick hair if the sections are small enough,” says Reagan Baker, a stylist based in New York City, adding that they’re the closest you can get to a professional blowout without needing expert technique.

Our Top Hair-Dryer Brushes

• Best Overall: Dyson Airwrap Co-anda2x Multi-Styler and Dryer, $749
• Best Overall Runner-Up: Shark Glam Ceramic & Powerful Air Styling and Drying System, $450
• Best for Frizz: GHD Duet Blowdry, $429
• Best Budget: Revlon One-Step Volumizer Plus 2.0, $66

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• How do I get the most out of a hair-dryer brush?
• How do I minimize heat damage from a hair-dryer brush?
• Are hair-dryer brushes easier to use than traditional hair-dryers?
• How do I clean my hair-dryer brush?
• Meet the experts
• How we test and review products
• Our staff and testers

Even if you've gotten used to—or resigned yourself to—maneuvering your blow-dryer and round brush simultaneously, these hair-dryer brushes make styling more controlled, easier, faster, and smoother. Interest piqued? Keep reading to learn more about our tried-and-true picks.

Best Overall: Dyson Airwrap Co-anda2x Multi-Styler and Dryer

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Dyson

Airwrap Co-anda2x Multi-Styler and Dryer

$749

Dyson

Allure senior commerce director Shanna Shipin using the Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Shanna Shipin

Why it's worth it: As far as we're concerned, the Dyson Airwrap Co-anda2x is one of the most powerful, user-friendly blow dryer brushes on the market—so much so that it took home a Best of Beauty Award. For starters, its high-powered Hyperdymium 2 motor spins 150,000 times a minute (in comparison, the standard Airwrap motor spins at 110,000 revolutions per minute, or RPM for short). That gives it a faster airflow, which means it can dry and style hair more quickly than the original model. It's also ultra-lightweight, at 0.9 pounds, which can make all the difference when you’re styling in sections, and automatically shuts off when you put it down (so you'll never again wonder whether you unplugged it). The suite of attachments—five to be exact—makes it easy to define your curls or straighten your strands for soft, sleek, hair-commercial-worthy styles. In other words, you get endless opportunities to touch up and play around with your styles, minus the heat damage.

The Airwrap Co-anda is available in two versions: Curly+Coily and Straight+Wavy. Both have the same number of attachments, with a few differences. Our tester is using the Curly+Coily version, which comes with a diffuser for setting bouncy curls and a wide-tooth tension comb that gently stretches and smooths hair. The Straight+Wavy version features an Airsmooth attachment that straightens without a hot plate (so you can ditch your emotional-support high school flatiron) and a 1.2-inch curling barrel instead. It all bundles up into a sleek case you can easily keep on your vanity or under your sink.

Shipin before using the Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Shanna Shipin

Shipin after using the Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Shanna Shipin

Allure executive beauty director Jenny Bailly before using the Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Jenny Bailly

Bailly after using the Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Jenny Bailly

Tester feedback from senior commerce director Shanna Shipin

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“This is the best Dyson tool I have ever tried—period. I have type 3A curly hair that I sometimes wear natural and sometimes blow-dry; this version of the Airwrap gets whatever look I want to achieve done in 15 minutes or less (yes!). This is coming from someone with low-porosity hair that takes seemingly forever to dry. The fact that I can get my curly hair handled before one of my two kids notices I'm gone is a miracle in itself. I love to use the round brush to create gentle tension that makes my blowouts last for days on end; the attachment is a vast improvement over the older version, IMO. This new iteration gets far closer to the roots for a more natural finish. There's zero frizz, all volume, and just the most Farrah Fawcett-like hair of your life—no tugging, singing, or sore arms necessary. And the diffuser? There are two settings, and both are so effective at giving you bouncy and juicy curls. One really amazing feature is that the tool automatically shuts off when it senses that it’s been put down, an unexpected but much-loved perk for routine stylers like me.

If you have the original Airwrap, if you're new to multi-stylers, or if you're Dyson-curious, this is the product to buy—especially in this new Amber Silk color. It’s a pretty warm honey that's more my style than the classic midnight blue. Any Dyson is an investment, and while this one's steep, you'll be able to kiss your curling iron, blow dryer, and straightener goodbye with a single hot tool. For curly girls especially, it's nice to have a tool that feels tailor-made for your routine. The only person I might not recommend it for? A constant traveler who loves doing their hair on the go; the power cord is heavy and not very compact, making this less frequent flier-friendly than other stylers on the market.” —Shanna Shipin, senior commerce director

Tester feedback from executive beauty director Jenny Bailly

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“As an OG Airwrap owner, I had my doubts that the Co-anda2x could possibly be worth another $200+. Then I used it. If, say, you take the 8:32 train and sometimes wait until 8:15 to blow-dry your hair—I’d definitely consider investing. Since I started using this multi-styler, my blowdry time has been cut down by at least five crucial minutes. This tool is powerful, and it is hot (so hot that I must warn you to wait a beat before switching out attachments during your blowdry). The dryer attachment is–on my long, wavy, medium-thickness hair–as effective as the Dyson’s dedicated Supersonic dryer. (If you have very thick or coarse hair, you might feel differently but for me, this can replace a regular blowdryer.) After a couple of minutes of rough-drying, I go in with the large round brush to smooth and get some volume at my roots. Four minutes of sectioned brushing and I switch to the larger of the two curling barrels to create loose waves. In less than 10 minutes—a first for me—I’m done.” —Jenny Bailly, executive director

More to know

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• Best for: all hair types and textures
• Weight: 0.9 lbs
• Wattage: 1600W
• Noise level: moderate
• Attachments: 5

Best Overall Runner-Up: Shark Glam Ceramic & Powerful Air Styling and Drying System

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Shark

Glam Ceramic & Powerful Air Styling and Drying System

$450 $400 (11% off)

Amazon

$500

Nordstrom

$450

Ulta Beauty

Allure senior staff writer Elizabeth Gulino using the Shark Glam Ceramic & Powerful Air Styling and Drying System

Elizabeth Gulino

Why it's worth it: For people with longer hair, drying your hair with a round brush can turn into a whole-day affair. The Best of Beauty-winning Shark FlexStyle Glam helps cut down on that. (One Allure editor said it dried her thick, long hair in just 30 minutes.) Its high-velocity airflow is powered by a 1,500-watt digital monitor that checks and then adjusts temperature 1,000 times per second to keep heat below 302 degrees Fahrenheit (which is an ideal temperature for minimizing heat exposure). Its speedy airflow works alongside heat-controlled ceramic to easily smooth and wrap hair, no matter which of the five attachments you choose. For instance, the Shark Silki Hot Tool + Air Straightener dries and straightens hair in a single pass, thanks to two air-emitting ceramic plates that help reduce frizz and boost shine. A bonus: The dermatologist-developed Scalp Shield technology instantly adjusts the temperature to protect your scalp if you accidentally get too close for comfort.

Gulino before using the Shark Glam Ceramic & Powerful Air Styling and Drying System

Elizabeth Gulino

Gulino after using the Shark Glam Ceramic & Powerful Air Styling and Drying System

Elizabeth Gulino

Allure managing editor Alessandra Foresto before using the Shark Glam Ceramic & Powerful Air Styling and Drying System

Alessandra Foresto

Foresto after using the Shark Glam Ceramic & Powerful Air Styling and Drying System

Alessandra Foresto

Tester feedback from senior staff writer Elizabeth Gulino

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"What can’t this thing do? My most-used attachment with a hair-styling tool is the round brush, and the Shark Glam’s version effortlessly skims through my hair with each pass. Shout-out to the curling attachments, too, that work so fast I was able to do my whole head from wet to perfectly blown-out in under 30 minutes." —Elizabeth Gulino, senior staff writer

Tester feedback from managing editor Alessandra Foresto

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“I have a lot of thick hair (not complaining!) but that means that it can take a while to style it. When you work out almost every day and wash your hair as often as I do, a time-saving tool like this one is, no exaggeration, life changing. I love that this 5-in-1 set has an attachment for every style, so I can go from having damp hair to straight hair, curly hair, or wavy hair in 10ish minutes. I do wish it came with a case to keep all its parts organized, though (I bought one on Amazon).”—Alessandra Foresto, managing editor

More to know

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• Best for: all hair types and lengths
• Weight: 1.63 lb
• Wattage: 1,500W
• Noise level: loud
• Attachments: 5

Best for Frizz: GHD Duet Blowdry

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GHD

Duet Blowdry

$429

Amazon

$429

Ulta Beauty

$429

Sephora

Allure contributing commerce writer Christa Joanna Lee using the GHD Duet Blowdry

Christa Lee

Why it's worth it: Even with a blow-dryer brush that cuts your routine in half, there’s nothing more frustrating than a perfect blowout that deflates the minute you step outside. The GHD Duet Blowdry Hair Dryer Brush would never let that hard work go to waste, keeping your blowout bouncy and humidity-resistant for up to 24 hours—so even muggy weather won’t ruin your look. How it works: The brush’s proprietary Heat-Air Xchange Technology evenly distributes heat and airflow through the brush—while built-in sensors monitor the temperature up to 400 times per second—to speed up drying, smooth frizz, and boost shine without overheating hair. “It’s truly effortless and delivers a polished, salon-quality finish in a fraction of the time. The craftsmanship and quality are unmatched,” says Linda Gattineri, a colorist based in Del Mar, California. Bottom line: This tool checks every box for a long-lasting, damage-free blowout.

Lee before using the GHD Duet Blowdry

Christa Lee

Lee after using the GHD Duet Blowdry

Christa Lee

Tester feedback from contributing commerce writer Christa Joanna Lee

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“My strands usually get wild when I air-dry, but the before photo (at about 80% dry, as GHD instructs) shows the difference—rolling each section down with its smooth tension makes styling easy without tugging. It’s a little heavier than some tools I’ve tested (close to three pounds), but because it dries hair so quickly, you’ll barely notice the weight. I never knew my hair could possibly be this frizz-free and shiny.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Best for: all hair types
• Weight: 2.82 lbs
• Wattage: Approx 260W
• Noise level: moderate
• Attachments: none

Best for Beginners: T3 Airebrush

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T3

Airebrush

$150

Amazon

$150

Nordstrom

$150

Shop

Allure commerce producer Sarah Hoffmann using the T3 Airebrush Duo with the round brush attachment

Sarah Hoffmann

Why it's worth it: We get it: Using a blow dryer brush for the first time is no small feat. That’s why New York City-based hairstylist Jennifer Korab calls the T3 Airebrush One Step her go-to blowout brush, especially for beginners, because it has everything you need for easy styling: multiple heat and speed settings, smooth bristles, and a lightweight design that takes the guesswork out of it.

There are two versions of the Airebrush, based on your hair length and type: One is outfitted with an oval head and the other with a round head. We’ve tested and loved both, but there are some key differences. For thick, longer hair, the wideness and flatter edges of the oval brush help add soft waves, bends, and a just-left-the-salon lift that doesn’t drop once you head out the door. The round brush, on the other hand, is slimmer and better for shorter hair because it gets into the hard-to-reach edges around the crown more easily, creating a sleeker, more polished finish with a subtle flip at the ends. Thanks to the ceramic barrel and smooth bristles, both brushes literally feel like you’re brushing your hair with a comb—no pulling or tugging necessary, which can make all of the difference if your hair is fine or thin. Finish with the Cool Shot setting, which activates a burst of cool air to lock in shine and set your style.

Hoffmann before using the T3 Airebrush Duo with the round brush attachment

Sarah Hoffmann

Hoffmann after using the T3 Airebrush Duo with the round brush attachment

Sarah Hoffmann

Tester feedback from commerce market editor Sarah Hoffmann

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“This was the first blow-dryer brush I've ever used, so it'll always hold a special place in my heart. It's pretty quiet for how powerful it is, and it's not particularly heavy either. I like holding it upside down and letting my hair wrap around the round barrel as I pull the brush through while twisting. I prefer a curly blowout and find that letting a freshly passed strand cool slightly on the barrel before releasing it really helps maintain the shape for a long time. A little bit of mousse to prep and hairspray to finish really help with longevity too, especially if your hair is textured.” —Sarah Hoffman, commerce market editor

More to know

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• Best for: all hair types and textures
• Weight: 16 oz
• Wattage: 1200W
• Noise level: low
• Attachments: 1 (you can purchase it with the oval or round attachment, but they're not interchangeable)

Best for Volume: Dyson Airsmooth Styling Brush

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Dyson

Airsmooth Styling Brush

$250

Dyson

Cruel using the Dyson Airsmooth Styling Brush

Jessica Cruel

Why it's worth it: Although your Dyson Airwrap might come with a round brush attachment, the Airsmooth Styling Brush is a worthwhile addition to your rotation, especially for those with textured hair. Instead of a traditional round barrel, the Airsmooth’s barrel has a teardrop shape, with a slightly more tapered edge that can get close to the root, allowing more flexibility to smooth the ends or lift at the crown without burning your scalp. Inside the barrel are two different types of bristles—PivotFlex and Antisnag—that bend at 90 degrees to help the teeth smoothly glide through tangles with less snagging or pulling. Its open base also distributes airflow evenly to minimize frizz and unnecessary heat exposure. Pro tip: For tighter curl patterns, our editors recommend styling in small sections for faster drying and a smoother, voluminous blowout.

Cruel before using the Dyson Airsmooth Styling Brush

Jessica Cruel

Cruel after using the Dyson Airsmooth Styling Brush

Jessica Cruel

Calaor before using the Dyson Airsmooth Styling Brush

Jesa Marie Calaor

Calaor after using the Dyson Airsmooth Styling Brush

Jesa Marie Calaor

Tester feedback from editor in chief Jessica Cruel

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“This is my first time using a blow-dry brush, and I finally understand why stylists use a round brush for a voluminous blowout. Prior to this, I was always worried about my coily hair getting tangled, but unlike boar bristles, this brush has smooth tines that bend with the hair. I started my test with freshly washed, damp hair. I sprayed small sections with my Kenra Professional Thermal Styling Spray and used my FHI Heat Unbrush to make sure everything was detangled before going in with the Airsmooth. Because I’m new to a brush tool, I used smaller sections than I normally would. I first focused on stretching the hair at the ends, then I went back to the roots. I moved the brush both on top of and below the section in order to get the best tension—I was a bit of a contortionist!

Something about this blowout is fluffier and more voluminous than my normal result with the Dyson Airwrap comb attachment, and I’m not sure if I like that. Overall, the process takes the same amount of time—45 minutes to an hour. The brush is great at getting the tension you need to smooth coily hair, so much so that I was a little worried I was pulling too hard on my fine hair. However, it was hard to get the very ends smooth.” —Jessica Cruel, editor-in-chief

Tester feedback from senior editor Jesa Marie Calaor

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"My long, thick, naturally wavy hair easily takes and holds whatever shape I put it in, which makes styling pretty easy for me, especially with heat. This makes me not want to reach for hot-air brushes as often as other tools because they create an in-between effect that isn’t quite what I’m after: They don’t retain my natural waves, but they also don’t give me the super-bouncy, polished look I want. (The heads are usually too big for that.) My primary interest in Dyson’s iteration of the tool was the promise of ‘faster drying’ and ‘healthier hair.’ If a hot-air brush can give me a look I’m thrilled with and quickly, then that’s money well-spent.

To test it, I sprayed my hair with water so it was slightly wet. Then, I prepped it with the Cécred Moisture Sealing Lotion, working a quarter-size amount throughout the lengths of my hair and sectioning it off with a scrunchie (I ultimately created three sections). Next, I set my tool to the highest setting. The teardrop shape and bristles made it easy to grab my hair close to the root and create tension to smooth and dry my hair. (It never got too hot as I held it close to my roots.) As I became more comfortable with it, I began moving faster, grabbing bigger and bigger sections, and was still able to get the same effect as opposed to the smaller sections I started with. I had to manipulate the dried sections with my hands to get my flippy ends, but I didn’t mind that at all, as that’s usually what I do with air-dry brushes.

It took less than 15 minutes to style my whole head. All in all, this was the most seamless experience with a hot-air brush I’ve ever had. My hair is smooth and has nice shine and movement. However, for the price, I don’t know if I’d invest in it. While it gave me a very pretty result, I already have an Airwrap Co-anda2x Multi-Styler and Dryer that gives me a style I'm even happier with." —Jesa Marie Calaor, senior editor

More to know

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• Best for: all hair types, textured hair included
• Weight: 1.4 lbs
• Wattage: 950W to 1080W
• Noise level: low-medium
• Attachments: none

Best for Shine: Drybar The Double Shot

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Drybar

The Double Shot

$155

Nordstrom

$155

Ulta Beauty

$155

Sephora

Former Allure content director Kara McGrath using the Drybar The Double Shot

Kara McGrath

Why it's worth it: The Drybar The Double Shot packs everything we love about visiting a Drybar salon into a handy hot tool. Its ionic technology reduces frizz by smoothing the hair shaft, while a combination of nylon and tufted bristles walks a careful line between tension and control for more ease and less tug-of-war. Plentiful vents inside its large barrel also ensure even, strong airflow that leaves your hair with a springy bounce (without looking like Shirley Temple ringlets) and a larger-than-life lift. Pro tip: If you have very thick or long hair, you can do a preliminary rough dry with a regular blow-dryer to prep for The Double Shot.

McGrath before using the Drybar The Double Shot

Kara McGrath

McGrath after using the Drybar The Double Shot

Kara McGrath

Tester feedback from former content director Kara McGrath

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"If you want people to ask if you just got a professional blowout—that is, super smooth with loads of bounce—Drybar’s The Double Shot Oval Blow-Dryer Brush is the tool for you. Since the barrel is larger than others, it gives tons of volume, but is still thin enough to create some curls as well (and to really get into the cowlick that curses my bangs)." —Kara McGrath, former content director

More to know

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• Best for: fine-to-medium hair textures, straight-to-wavy hair types, short-to-medium lengths
• Weight: 2.6 lbs
• Wattage: 1100W
• Noise level: 80.8 dB
• Attachments: none

Best Budget: Revlon One-Step Volumizer Plus 2.0

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Revlon

One-Step Volumizer Plus 2.0

$66

Amazon

$66

Ulta Beauty

Allure commerce editor Sarah Han using the Revlon One-Step Volumizer Plus 2.0

Sarah Han

Why it's worth it: If you haven't already seen one of the many Allure editors and TikTokers raving about the award-winning Revlon One-Step Volumizer Plus 2.0, you have some serious catching up to do. This brush's innovative, groundbreaking design (which has inspired many copycats) is so good that we’ve given it not one, but two Allure Best of Beauty Awards. (In fact, the original One-Step arguably started the entire blow-dryer brush trend!) Let’s run through all of its pros: The under-$70 tool has four heat settings that suit different textures and a slightly smaller brush head (compared to the original’s)—so it’s easier for those with shorter hair to use, or if you’re looking for extra volume, and a slimmer handle that's easier to grip. During Best of Beauty testing, one of our editors got away with styling their whole head with just one hand.

Han before using the Revlon One-Step Volumizer Plus 2.0

Sarah Han

Han after using the Revlon One-Step Volumizer Plus 2.0

Sarah Han

Tester feedback from commerce editor Sarah Han

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"I'm no expert at styling my hair, so the more straightforward a tool, the better—so I really appreciate that Revlon's One-Step 2.0 doesn't have much of a learning curve. I wrap my hair in a microfiber towel and wait until it's 75% dry before using low heat. I'll sometimes set my front pieces with the cool shot mode, but I'm not super precious about it. The tool itself is still rather bulky for my liking—even though the top of the handle is slimmer than that of the 1.0—but it gets a good job for the price, and you can probably snag it when it's on sale, too.” —Sarah Han, commerce editor

More to know

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• Best for: all hair types and textures
• Weight: 1.8 lbs
• Wattage: 1100W
• Noise level: 75 dBs
• Attachments: 1

Frequently Asked Questions

How do I get the most out of a hair-dryer brush?

Even with the fanciest hot tool, the key to a glorious blowout starts with prep, prep, and more prep. Always start with clean, detangled, and damp hair with a bit of leave-in conditioner, advises New York City-based hairstylist Takisha Sturdivant-Drew. "Start at the root and work your way down to the ends without putting too much heat or tension on the hair," Sturdivant-Drew explains. And even if a blow dryer brush claims to incur minimal heat damage, applying a heat protect (or a leave-in with one) helps protect your style and hair health.

For straight or wavy hair, volume is even easier to achieve, especially with the right technique: "Twist the dryer as you go in a circular motion to add volume if that's what you are looking for," says Sturdivant-Drew. If your hair is on the curly or coily side and you're going for a sleek look, you can follow up with a flatiron or brush it out with the heat off. "If you want it straight, you should use the blow-dryer brush and, right under it, use another brush to smooth those kinky strands all the way out," she says.

How do I minimize heat damage from a hair-dryer brush?

To minimize the risk of heat damage, opt for a blow-dryer brush that features several temperature settings, so you can better moderate the amount of heat your hair is undergoing. Not all hair types call for the same heat level, so if you're getting acquainted with a new blow-dryer brush, pay attention to how your hair reacts to different temperature settings as you become more familiar with the tool.

As previously reported, another tried-and-true defense mechanism is to prep your blowout with a heat protectant. Cosmetic chemist Ginger King tells Allure, "If you're using heat styler or any heat products directly on hair, using a heat protectant, usually made with meadowfoam seed oil, light polymers, or even silicone, can help to minimize damage as they can form a coating on hair." But the best way to fend off heat damage is to not overuse heat on your hair—plain and simple.

Are hair-dryer brushes easier to use than traditional hair-dryers?

Choosing a new hair tool is a matter of personal preference, but shoppers and professional hairstylists alike vouch for the ease of use of hair-dryer brushes, even if you are a beginner. “Blow-dry brushes are so incredibly user-friendly—you can achieve a great blow-dry at home without needing pro-level skills. They take about half the time compared to juggling a dryer and a round brush,” says Baker.

Additionally, if you have pain or limited mobility in your hands or arms, a hair-dryer brush is an excellent alternative to a traditional blow-dryer. “Because they’re easier to maneuver, you’re less likely to tire out your arms or need a second round of styling with a flat iron or curling iron,” says Baker. That said, be sure to let your hair air-dry about 70%—or give it a quick rough dry with a traditional blow-dryer—before reaching for your brush. Starting on damp strands helps prevent breakage and ensures a smoother, frizz-free finish, as these tools aren’t designed for sopping-wet hair (and ultimately lead to damage or breakage).

How do I clean my hair-dryer brush?

Hair-dryer brushes come in a range of designs, so depending on the type of barrel, bristles, or shape of your tool, cleaning techniques may vary. "Every brand has different features, but if yours has a filter, remove the dust from it every week," says Devin Toth, a New York City-based hairstylist. "If you are interested in removing hair from the bristles, use either a comb or a boar bristle brush cleaner—a brush used to clean other brushes," he suggests.

To remove product buildup from the bristles of your blow dryer brush, wipe it down with a damp cloth. Cherin Choi, a Los Angeles-based hairstylist, previously told Allure that if product buildup won't budge, she uses a small amount of rubbing alcohol to tackle residue from hairsprays, pomades, and the like.

Remember that cleaning your hot tool regularly is critical to peak performance. "[The product/hair buildup] can prevent your tools from working at full capacity," Atlanta-based hairstylist Tukia Allen told Allure. Brian O'Connor, a Nashville-based hairstylist, agreed with Allen, adding that a hot tool with buildup can lead to the "uneven heating of the hair."

Meet the experts

• Tukia Allen, a stylist based in Atlanta
• Reagan Baker, a stylist and founder of House of Reagan based in New York City
• Cherin Choi, a stylist based in Los Angeles
• Linda Gattineri, a colorist and owner of Equo Co. based in Del Mar, California
• Ginger King, a cosmetic chemist based in Parsippany, New Jersey
• Brian O'Connor, a stylist based in Nashville
• Takisha Sturdivant-Drew, a stylist based in New York City
• Devin Toth, a stylist based in New York City
• Jennifer Korab, a stylist based in New York City

How we test and review products

We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certain products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls— right?

For our review of the best blow-dryer brushes, we enlisted the help of multiple editors, writers, contributors, and stylists—each of whom have different hair types, experiences with hair-drying, and desired outcomes. Testers considered performance across four primary categories: efficacy, versatility, ease of use, and value. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.